Ruang Waktu logo competition

Hellow!

As I said in my previous post, I will present some of my artwork here *My post intro is always boring, sorry not sorry :P* Okay, there’s no use for another babbling here!

Firstly, as a freelance graphic designer, I don't always have a client nor a routine project. Moreover, I’m not promoting my GD job in commercial ways like announce it in social media or what so ever.

In order to develop my skills, I often look for a design competition or logo competition. Through them, even if I’m not the winner, I can practice how to understand a brief without meeting face to face with the client. You can easily find a page on the internet that provides an update info for the design competition. BUT! To be noted! You always have to make sure whether it’s fraud or not by checking the original page of the company! Of course, you don’t want your precious work lands on a wrong hand right?

This logo that I’m about to show you is my first logo competition trial. It’s held by a collaborative space called “Ruang Waktu”.  I do remember the outline of the brief but I merely forget the detail since I made this logo more than 2 years ago. I had tried to find the post on the internet. And turns out the post is still there! Yay!

Here is the brief in Bahasa. So simple right?

Firstly firs (confront me if there’s anymore first in this post wkwk sorry ) to make a logo, I have to understand the brand or person I'm about to approach  Hence, I stalked their twitter page and found the description about it

“Ruang Waktu” is a space to shares knowledge, to make art, shares story and solution that related to “filling up the time” As they stated in their account.  

I had come with an idea to combine the concept of space and time. The grand design of this concept is a space that full of friendly feelings. A space that represents a warming house. So I choose to implement a Tosca bluish color.

Here's the logo! 

This logo mainly consist of 3 basic structures. The house,  the fonts, and the name. 

The house

Rather than a collaborative space, ruang waktu is a home that always open to the customers. The house where you can have a chit-chat as much as you want, where you can share not only ideas but also the feeling and spirit of creating and creativity.

 The Font

1.        R and W are abbreviations of Ruang Waktu.

2.       The shadows connecting the word R and W means a self-reflection to always find a solution through sharing so we can build a better community.

3.       The 9 o’ clock time is a critical hour where modern people are found the most productive.

The name

      

 Ruang Waktu, of course, the name of the brand. If you look closer, you’ll find an arrow in the letter U of word “waktu”. It symbolizes "achieving the target"

So, Am I winning this competition? Hahaha unfortunately, I'm not chosen,  even just as a top 10. I have tried to be as creative and innovative as I can, thus I was following my ego. I think it makes 'the missing of the owner's preference'. Simply, I didn't follow the owner's taste.
Their intial logo is single weight line art and containing an Egypt symbols and somehow feels like  ‘a folk's things’ while my logo creation is lettermark logo that was simple and fun. And I come to the realization that, the owner’s preference play a good deal.

But I just so so happy about this concept. That’s why I insist to post it here. Is it a failed creation? I don’t think so. Because an art is a very subjective matter, as well as the logo is.

For the next post, I will show you how I used to present this logo and how I will upgrade the way I did it.

See ya in my the next post!